Did you have a go? 22,000 people did, hunting down gadgets in our online game Wonderland for Carphone Warehouse. We stuck on 50,000 Facebook fans across the Christmas break and got 2012 off to a flyer.
Facebook talked, we listened. With more than 100,000 Facebook fans demanding to spend the night in an IKEA store, we thought we’d make their (sweet) dreams come true. Last night, 100 lucky IKEA-lovers got to bed down in the Lakeside store, enjoying massages, beauty treatments and celeb-narrated story time… The stuff of dreams.
The writing was on the wall. When we nipped down to Weybridge to pick up a brief from Sony, the first powerpoint slide contained this image of Dave Grohl. The Foo Fighters being Mike’s favourite band bar none, this was a pretty good omen.
2 months on, and we’ve won not 1, not 2, but 3 big belters of business. 3 highly competitive pitches against world class opposition. 3 very proud victories.
So you’ve now stumbled upon the website of Sony’s social media agency, Sony’s experiential agency and Sony’s brand new PR agency. We’re happy, so forgive the self-congratulatory post.
That said, must crack on. Plenty of work to do… More evidence of it here.
We’re thrilled to have won Best App for ‘Orange Glastonbury 2011′ at the BT Digital Music Awards last night. Cake exec-produced the app, making sure the functionality, design and content would be loved by Glasto-goers. It was a storming success with over 100k downloads and helped punters navigate around site, stay up-to-date with the latest news and plan their own line-up with the scheduler.
160,000 shoppers through the door at Westfield Stratford City, Nicole Scherzinger being Nicole Scherzinger and Boris Johnson snipping a ribbon. A good morning’s work, launching Europe’s largest urban shopping centre.
Design your own bedroom with IKEA. Our own clever use of Facebook and YouTube gives you a taste of what your perfect bedroom could be. Give it a whirl.
14 years of V Festival and we’re still going.
The likes of Arctic Monkeys, Eminem and Rihanna entertained 340,000 happy punters across two sites. Meanwhile, Cake was kept busy on the media relations front, looking after 400 journalists and over 100 photographers across six stages and two sites
Click here to see the Cake team in action, or follow cakegroup on Instagram.
Tough weekend of mud, rain, and a touch of sun. But you know – we had a job to do. 70,000 phones were charged. 100,000 people downloaded the Official Glastonbury app. And a lot of people thought Beyonce was quite good.
We’ve gone and bagged another Cannes Lion.
‘Get Lost In The West End’ for West End Partnership, received a bronze in the Best Use Of Ambient category. The campaign urged visitors to ‘get lost’ in a 30 metre square maze in Trafalgar Square, containing hidden tourist gems from the West End of London.
Awards winners in 2010 in the PR category, we’re getting a taste for this. Nice.
